Drinks Innovation UK Ltd is a husband and wife team of Andrew Hogan and Holly McIver Hogan.
Our role is to connect great brands with the right people and organisations.
Andrew has 10 years’ experience in international drinks distribution, having previously worked for Bruichladdich Distillery, Isle of Arran Distillers, Lost Distillery Company and Duncan Taylor Scotch Whisky. Andrew has developed brand sales via a network of contacts and clients, in every international market of consequence. We can recommend import partners in the USA and Canada, the UK and Europe, the Middle East, Asia and South East Asia, and Australasia.
Holly McIver Hogan hails from Minnesota in the USA, and recently moved to Scotland. Holly brings long experience in human services and has enthusiastically joined the liquor trade, and is an outstanding brand advocate. Holly’s main roles in Drinks Innovation includes social media and marketing, invoicing and supporting Andrew at international trade shows.
If you have a spirits brand and are seeking new or additional international distribution, please get in touch with us at:
- Market analysis, including viability, maturity, potential, costs and
- Importer or distributor appointment by market
- Strategic in-market planning and activation
- Distribution strategies for different sales channels
- Five year planning, sales volume estimates, likely investment costs
- Case sales management and credit control
- Market visits, including specialist presentations and tastings
- Trade show attendance and brand advocacy
If you are looking to buy or sell mature single casks of prestige Scotch Whisky, please get in touch below.